Your role
ASOS is embarking on an exciting digital transformation, evolving our Product team with a powerful new way of working that places our digital products at the heart of our business. We are seeking a talented Senior Product Designer to play a pivotal role in ensuring its success.
We currently receive over 2.5 billion visits per year, have more than 23 million active customers and attract over 50 million unique visitors per month. This creates a highly committed and exciting environment with opportunities to develop best-in-class digital products.
As a Senior Product Designer, you'll be an integral part of one of our many product development areas. We operate in a fast-paced, rapidly changing product organisation, partnering with cross-functional teams to solve real customer problems through experimentation and data-driven decision-making while leveraging AI to shape how customers experience and shop for fashion online.
We're building an immersive, personalised, outfit-based shopping experience—one that makes discovery feel less like searching a traditional product grid and more like working with a personal stylist. We’re designing our app to be one of the most exciting destinations for discovering your next look while shaping our digital product organisation into a place where craft, speed and new ways of working enable us to deliver an exceptional customer experience.
Join us and be part of ASOS’s digital revolution.
Key responsibilities
Own the end-to-end design of native mobile experiences, from discovery through to a shipped, measured and iterated product
Design and champion reusable patterns and components that scale across the mobile product, knowing when to use the design system and when to push it forward
Prototype early and often—in Figma, code or AI-assisted tools—to make ideas tangible for your team and stakeholders faster than a presentation could
Bring native platform craft, including deep fluency in iOS Human Interface Guidelines and Material Design, pixel-perfect execution and an eye for motion and interaction details
Collaborate closely with a cross-functional team of product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives
Conduct and apply quantitative and qualitative research to validate design choices and keep decisions customer-led
Use AI tools as part of your practice for exploration, prototyping and production, and help the wider team build that fluency
Champion the user and improve ASOS’s accessibility standards in everything you ship
Understand the technology, data and business logic underpinning the experiences you design, and design with those constraints rather than around them
Communicate design decisions, trade-offs and research findings clearly and early, using that clarity to influence stakeholders
Stay close to what’s next—including new AI capabilities, native platform updates and emerging interaction patterns—and bring that thinking into the work
Company description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed—let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
About you
You have significant experience designing native mobile products, with deep fluency in iOS and/or Android platform conventions and a portfolio that demonstrates genuine craft, not just wireframes
You're a systems thinker—comfortable designing both an individual flow and the scalable pattern behind it, helping the whole team move faster
You prototype to think and communicate ideas, and you’d rather demonstrate something working than pitch a static presentation
You're AI-native in how you work: you use AI tools in your day-to-day design process and are excited to design entirely new patterns for AI-driven experiences
You have a strong track record in user research and experimentation, translating quantitative and qualitative insights into confident design decisions
You're an expert in Figma and modern prototyping tools, with fluency in building and evolving design-system patterns
You communicate with clarity and confidence and can articulate design rationale and influence senior stakeholders
You're adaptable, thrive in ambiguity and bring a growth mindset to a fast-moving, product-led environment
You care visibly about the customer and about shipping work that's both beautiful and effective
Benefits
Employee discount
Employee sample sales
25 days of paid annual leave, plus an additional celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance, which you can take as extra cash or use towards other benefits
Opportunities for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role