Concepts

• Writing for user interfaces01:19The transcript says the exercise can plan a blog post, presentation or other piece of content.
• Personas01:51The exercise asks participants to draw a quick representation of the typical person they are writing for.
• User needs04:56The exercise asks why readers might not be interested in using or learning the offer.
• Content plans06:34The transcript says the method creates a content plan and a checklist for a web page.