Papers and articles

• Ideas-First or Needs-First: What Would Edison Say?02:28The talk discusses Sarah Miller Caldicott's white paper about whether innovation should begin with ideas or needs.

People

• Thomas Edison02:16The talk uses Thomas Edison's invention process as an example of needs-first innovation.
• Michael Schrage26:44The talk cites Michael Schrage while extending its discussion of innovation and adoption.

Books

• Diffusion of Innovations09:31The talk names Everett Rogers's book as the source of a theory about how innovations spread and are adopted.
• Crossing the Chasm24:01The talk names Geoffrey Moore's Crossing the Chasm when explaining the gap between early adopters and the mainstream market.

Projects and resources

• Segway12:29The talk uses the Segway as an example of a breakthrough innovation that failed to achieve broad adoption.