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Continuing Pretending for a living - why actors are all UX designers

Pretending for a living - why actors are all UX designers

Jon Dixon at UX Brighton 2013

Related reading

Books, research, ideas and people referenced in this talk.

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Concepts

  • PersonasPersonas are a common UX stand-in for role-play: inventing a coherent character to design and test against.
  • EmpathyActing craft and UX both depend on inhabiting someone else's goals, constraints and emotional state.
  • Participatory designParticipatory and role-play methods bring stakeholders into enacted scenarios rather than abstract requirements.

Projects and resources

  • IDEO JournalIDEO's public writing often covers enactment, prototyping and human-centred storytelling in design practice.