Concepts

• NeuroestheticsThe scientific study of aesthetic experience that bridges art, perception and design decisions.

Projects and resources

• Penn Center for NeuroaestheticsA research centre publishing work on how brains respond to form, beauty and designed artefacts.
• Design Council framework for innovationA practical design process reference when connecting research insights to crafted visual experience.

Papers and articles

• Psychology study guideNN/g guide covering perception and attention topics that often sit behind aesthetic design choices.